Finally, it ended beta testing and is now available for everyone, the ability to create banners in search queries.
Some time ago such announcements were already noticed, but were available only to some advertising agencies.
Briefly talk about the creation of such banners.
When creating a campaign, select “Banner on search”.
The further algorithm does not differ from the creation of conventional ads. Yandex recommends using the “Optimize the number of clicks” strategy.
Some fields will be filled automatically, but there is a possibility to set other values.
Step 1. Add creative
Creativity can be downloaded from a computer or from the Internet. For one ad, you can add only one creative.
The creative must meet the technical requirements:
Maximum file size: 120 KB
File format: JPG, PNG or GIF
Size in pixels: 240×400
This is the main difficulty at the moment. Yandex does not offer ready templates for creativity creation, as it is implemented in the RSA for image ads. It is necessary to work a little on the graphical editor.
Step 2: Provide a link to the site
In the Link to the site field, specify the address of the page of the site to which your banner will lead.
Step 3: Set up delivery terms
Banners can be displayed on queries that completely contain the key phrases you specify. For example, if you set up a phrase for tours in space for banners, then your banners can be displayed on request tours to space, hot tours to space, but tours or space will not be shown upon request.
At the show, the system takes into account different forms of the word within one part of speech, including forms of the singular and plural. For example, the phrase “travel mars” banner can be shown if the user asks: travel mars or travel mars.
More information you can find in Yandex.Help.