What is the selling text and how do copywriters write it?
We know and tell you!
How do I work on selling text?
The selling text is a special category of products from the copywriter. It would seem that they also say words in Africa, what here can be new? Well, to praise a product or service, well, say: buy / subscribe / enter … So most customers think, and, of course, can not understand why the seller is worth more than the article? I’ll tell you what kind of work the copywriter is doing in order to write a good selling text.
First, the copywriter will ask the customer questions about the product. Many questions, the more, the better, do not be lazy to answer, this is all for your own good! Well, who else can talk so much about your product, if not you? Smartly, this is called “fill the brief”. The more the copywriter learns about your product, the more the text will turn out, and the shortcomings should not be concealed, we will think about how to smooth them, bypass them, soften them.
Secondly, let’s see who your customers are. In an intelligent way, the “target audience”. Again, who does not know you, who is your main customer and what hurts him, what he is happy with, and why he swears. But, if suddenly you do not know this, you can only start a business, and maybe never thought about it, the copywriter will help you draw a portrait of your buyer. Yes, we and artists, too, just draw a word, not a brush. Be prepared to provide statistics on the site, by group.
Now it’s time for objections. You in fact in a course, that not all and not always remain are happy with purchase. And why? And what do they now tell you about other people? And what do your potential customers ask each other? And what are they dreaming about and what is the ideal product? It’s time for the copywriter to go to the forums and social networks to see – listen to what our Central Asia whispers. If necessary, we ourselves “change clothes”, we’ll ask questions on forums, we’ll arrange a discussion or a poll – all in order to obtain the necessary information.
But that’s not all, because there are competitors! We go to them, compare, look, analyze. What are they inferior to us? Which characteristics are better? What can we offer more than to rebuild from them. Maybe it never occurred to you that this little thing is very useful to distinguish you from others. Take it out into the light of God, beautifully wrapped and presented to readers on a silver platter!
And now the most interesting thing: everything that we learned, we dug up, collected with all the truths and crooks – we generalize, we draw conclusions, we find advantages, we will rely on them in the text. We prescribe the benefits that the client will receive by contacting us, we will specify what problems he will solve.
Fuh! Already tired, so much work has been done, but the text has not yet begun! Now the title. What should it be to catch, attract attention, make you read the whole text? How in three words to fit all the most-most delicious? How beautiful is it to tell about all the benefits and advantages, how to get around problems, close objections? How to make the text beautiful, attractive, understandable to everyone and everyone? Here is where creativity begins, a flight of fantasy and creativity.
And finally, our masterpiece is ready. And so everything with your goods is beautiful and wonderful, so it is necessary for everyone and everyone, that it is not clear how I used to live without it? If you yourself do not want to buy something after reading, then the text needs to be further developed.
And now the question: how much do you think this whole work should be? And how long does it take? And you yourself on the shoulder? If not, then please contact us, we are here for you, we are waiting, when you decide to place an order.
Material courtesy of our partner
Svetlana Kyulyan: https://vk.com/skyulyan72