Working with the semantics and other factors of the internal optimization of the site is now one of the main trends, and it is unlikely that something will change in the coming years. As practice shows, with a well-designed structure and competently optimized for landing keywords, the positive effect for the project will not take long.
But, you know, a magic button that would allow you to get a cool semantic kernel with a single click, has not yet been invented. Therefore, in order to collect as many keys as possible and bring them in a user-friendly form, it will take a lot of time and one tool here is unlikely to manage.
In this post I decided to make a selection of services and software for the selection of keywords that I myself use in my work.
Each of them has its own peculiarities, and which one to use as the main one is already a question of personal preferences.
Key Collector
Key Collector allows you to parse keywords from various sources (Wordstat, AdWords, web analytics, search tips, etc.), determine the frequency of queries, filter them, group, delete duplicates, take positions and evaluate by several dozen different parameters.
In terms of functionality, this is a real “combine”, which, however, can cause confusion for a beginner, whose eyes run away from all the abundance of buttons and menus.
The program is updated every few days, developers quickly react to any changes in the services being connected.
Besides a wide range of possibilities, one of the main advantages of Key Collector is an affordable price. At the moment the cost of the program is only 1700 rubles.
Rush Analytics.ru
A tool for automating the collection and grouping of keywords, the main advantage of which compared to Key Collector and other desktop programs is the lack of binding to a specific computer.
To work with semantics, you can use basic tools such as querying through Wordstat, collecting search prompts, and advanced clustering.
All the work is done on the server side, which means that there is no need for a powerful computer (if you are working with the kernel in tens of thousands of keywords) and you can access the results at home, in the office, and in general, anywhere.
In addition, the user Rush Analytics has a number of other advantages:
huge time savings: up to 100 keywords per second through Wordstat, up to 200 search tips and clustering of up to 10,000 keywords in 10 minutes;
there is no need to use a proxy server and an antikaptchi;
the functional of stop words allows you to delete unnecessary requests on the fly;
any depth of collection of search tips;
Advanced clustering algorithm with classification of requests by type (information or commercial) and automatic selection of landing;
and a number of other useful options.
It’s true that such a pleasure is not free: by 0.03 for Wordstat words and frequency determination, 0,01 r. for the phrase from the prompts and 0.5 p. for clustering the keyword. In the near future, service providers plan to switch to a subscription-based payment model.
Bouqvarix (Букварикс)
The base of keywords, in which more than 1.5 billion words and phrases of the Russian-speaking Internet segment. As it is already clear from the title, the main feature of the program is the lack of the need to parse requests from scratch every time, developers have already taken care of it for you. That will save time.
Bukvarix is ??intended primarily for sampling, and contains only the minimum necessary functions for filtering. Therefore, it is best to use the program in combination with Rush Analytics and Key Collector, for post-processing. Data can be exported to .txt and .csv.
The data for Wordstat are presented in two versions – wide and exact correspondence – however, this information is at the time of the actual assembly of the database, and I would recommend further rechecking the frequency.
The main argument in favor of using Bukvarix is ??the program is completely free, and it seems that it will remain so in the near future.
Base of Pastukhov (База Пастухова)
However, unlike Bukvarix, which is updated monthly, the update of the Pastukhov base is carried out only 1-2 times a year.
Quite a logical question – why the base Pastukhov, if there is a free Bukvarix? The thing is that there are much more possibilities for creating samples and filtering keys. For example, you can select and sort by numerical data (the number of requests), the number of words in a phrase, and so on.
Another important advantage is that online versions of databases have been available recently, which, firstly, allows you not to depend on a particular computer and its capacities. Well, in the second place, it makes the base cross-platform, so the owners of MacBook and other Linux, now also in the subject.
In general, for an ordinary freelancer can be expensive, but, for those who work with large projects and semantics of large volume, the tool is very useful. At the moment, the whole set of bases can be bought for $ 200.
MOAB keyword base
The main difference between MOAB and other databases is that the key phrases that it includes are obtained by parsing all the open Metric counters that were closed by Yandex at the end of January 2015. At the end of December 2014, MOAB developers managed to spar all this good, before one of the last loopholes was closed.
Given the features of MOAB, its main pluses and minuses are easy to determine. The key advantage is the ability to receive requests for real traffic. And even with such data as the number of visits, the number of views, the search engine, bounce rate, depth of view, time on the site.
Minus – the database becomes obsolete, and is clearly not suitable for trendy topics or those niches that have appeared relatively recently.
For example, it is unlikely to be able to collect on it semantics on the requests related to Apple Watch, since the device itself appeared on the market only in April 2015.
You can use MOAB by subscription model – from 250 rubles. up to 1000 r. per month.
SpyWords.com
Sometimes, the secret of success is quite simple – to see how everything works for competitors, and just do it better. And with the selection of keys for semantics – the sites of competitors can draw very “delicious” requests, to which he himself could not even think of.
SpyWords.ru is a service that allows you to find out competitors’ queries in search and context, determine the visibility of domains and individual pages, track snippets and positions in the issuance. Moreover, he collects data from both Yandex and Google.
You can collect Top Domains by a specific request, and unload the keys for them as a whole, or for a specific URL that is displayed precisely by this phrase:
A very useful, by the way, opportunity, if you point-collect semantics under a content plan prepared in advance.
A mix of queries based on the visibility of competitors, with little manual polishing or using other tools, can provide excellent results.
There is an opportunity to find competitors in the search for your site, compare domains by the intersection of phrases, and many other useful options. There are only two tariff plans: Pro for 1950, and Unlim for 4950 rubles. per month.
Keys.so
Service for the analysis of the semantics of competitors’ sites, which displays data on the visibility of the domain in RuNet, the coverage of keys and the number of requests up to the Top 50.
Allows you to collect keywords on the domain as a whole and its individual pages, and also has a number of unique functions. For example, you can use the Adsense ID and other parameters to “burn” the entire project grid of the owner of an interesting project.
At the moment, the site has more than 80 million requests and more than 19 million analyzed sites. It is impressive, given that it is specifically about RuNet.
It may seem that this is not enough on the background of databases with billions of volumes, however, this is what passed the filtering by the developers – the duplicates were cleaned and all keys with an annual frequency of less than 10 were deleted.
Competitive analysis allows you to find the domains that are in the Top of Yandex issuance for the keys you need. Especially it is worth paying attention to the percentage of matches by keywords, below is an example for an apple-theme site:
Thus, it is possible to weed out the most relevant sites and not be distracted by monsters such as otvet.mail.ru and Wikipedia, which, probably, are shown on the requests of all possible topics.
Serpstat.com
To many, he is familiar even under the old name – “Promoter”. After rebranding, the service is positioned as a tool for complex search analytics, aimed primarily at analyzing competitors’ websites.
In the context of the selection of keywords, it is worth paying attention to Serpstat’s features such as the visibility of the site in the search, the search queries for which the domain is shown in the Top 100 issuance, the opportunity to find out which pages of the domain are most popular and which publications generate the most traffic.
Using the “Site tree” menu item, you can export the list of pages with the most visibility, list of keys and their frequency, in a tree-like form convenient for further analysis:
In the summary report, you can quickly learn the history of changing visibility (the way to find rapidly growing projects), find out the nearest competitors and compare several domains among themselves.
It is worth noting that the functionality of selecting semantics is only part of the tools, and the development of Serpstat is moving towards universal service.
It is focused primarily on the work with Google, data on Yandex are available only for Moscow, St. Petersburg and Ukraine. The cost of the tariff plans is from $ 19 to $ 299 per month.
SemRush.com
One of the first tools of this kind, focused on webmasters working primarily in the English-speaking segment – under Google.
Analytical base on Google.ru they also have, but, clearly inferior to more highly specialized analogs such as the same SpyWords. But under the bourgeois this service is beyond competition.
Analysis of the site using SemRush allows you to obtain information such as:
Keywords on which sites of competitors are shown in organic search;
the dynamics of changes in visibility over a certain period of time;
what pages are displayed for a particular query;
top of the most trafficked and visible pages on the site;
various data on keys, such as traffic, number of requests, level of competition, cost in Adwords, etc.
There are a lot of interesting chips, for example, search of sites-competitors and visualization of these data in the form of a map:
In general, the service is very interesting and useful. If the cost of the basic tariff is $ 69.95 per month, if you work for the bourgeois, its use should be paid off exactly.
Keywordtool.io
A fairly simple tool for quickly selecting searches for Google or an approximate estimate of the potential of a niche, which can be considered as an alternative to the Keyword Planner.
The free version allows you to get up to 750 keywords for any of the regional Google searches (com, ru, com.ua, etc.), for different languages, and also queries from the statistics on YouTube, Bing, Amazon and App Store. A tab with phrases of an interrogative nature is displayed separately:
The downside, however, is that, as can be seen in the screenshot, data on frequency, cost of clicks and competition are available only for PRO accounts (from $ 48 to $ 88 per month).
For this money, of course, you can find much more interesting solutions, especially if you work for the bourgeois. So I would recommend this service only as an evaluation tool.
Let’s sum up the results
Internal optimization and content in our time is driving. I think, with this everyone will agree to SEO. And at the heart of it all, of course, are the keywords and competently composed semantics.
It should be understood that the selection of keywords now, this is much more than a quick snap in Wordstat or Keyword Planner. And if at first it can take quite a long time, you can rest assured that in the future it will greatly simplify your life.
Traffic from search engines can be obtained much faster and with much less effort, when the optimization of the pages of the site is conducted under the right keywords. And the tools listed in this article will help to pick them up much faster and more accurately than if it were done manually.
We will be very happy if this list turned out to be useful for you. If there is anything to add to the article, write to us here >>>
