Do you know what contextual advertising is and how it is displayed?
Contextual advertising can attract clients to your site in different ways: it can respond directly to requests, or be guided by a set of data about how a user behaves on the Internet and what his interests are.
In the first case, when a direct request is made, the advertisement will appear in the search results for a specific request, and in the second case it will neatly fit into the content of the site that the user is currently viewing. At the same time, users can see this advertisement on stationary computers and laptops, and on mobile devices – smartphones and tablets.
The tool for placing and managing contextual advertising on Yandex is Yandex.Direct.
And we know how to use it for the benefit of your business!
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